![]() We are eager to find new ways to translate modern wellness trends into tasty drinks everyone can enjoy. Bai’s approach to innovation guides us in our quest. We want everyone to be able to experience it. It’s a future too marvelous to exist only in our imaginations. Everyone at Bai® is committed to bringing this world to life. Bai Antioxidant Infusions deliver refreshing, bold fruit flavor for those seeking better alternatives to beverages with high sugar and calories. With no artificial flavors or sweeteners, Madagascar Coconut Mango Bai is exotic-flavored, infused with tea extract for plant-based caffeine, gluten free, and low glycemic impact. Bai Antioxidant Infusions are flavored water beverages that deliver delicious fruity refreshment with 10 calories and 1 gram of sugar per bottle. We wondered what water could truly become, and then we made it. Bai® beverages are antioxidant, plant-powered infusions that deliver more than you ever expected from regular H2O. At Bai, we’ve reimagined and expanded water’s superpowers beyond basic hydration. Just like our other Bai flavors, our Cocofusions have 1 gram of sugar, no artificial sweeteners, and are infused with antioxidant goodness. We took a poll, and it was unanimously pro-coco. Retrieved October 2, 2015.Everyone loves coconut. ![]() "Suit over 'antioxidant packed' drinks can proceed: court". "Portion of Proposed Class Action Lawsuit Against Bai Brands to Proceed". ^ "Bai Jumps in Super Bowl with Justin Timberlake".^ "Dr Pepper Snapple to buy antioxidant drinks maker Bai for $1.7 billion" (Press release).^ "Justin Timberlake invests in beverage startup Bai Brands"."America's Most Promising Companies: The Top 20 Of 2015". "Bai Brands launches Antiwater: 'The holy grail in bottled water is functional hydration' ". "Bai Brands under fire over 'antioxidant-packed' claims as judge allows false advertising lawsuit to proceed". ^ "This 5-calorie drink made from an obscure fruit that is normally thrown away will make a debut at the Super Bowl".On July 13, 2015, a federal judge in California allowed the plaintiffs to move forward with a portion of the lawsuit. ![]() ![]() The lawsuit alleges that Bai Brands made misleading claims about the amount of antioxidants in its Bai5 Antioxidant Infusion drinks. Antioxidants lawsuit Ī false advertising class action lawsuit was filed against Bai Brands on May 6, 2014. ![]() They spent an estimated $5 million on the ad that also featured Timberlake and Christopher Walken. Less than a week later, on February 5, Bai aired their first national commercial during Super Bowl LI due to the success that they had with the regional commercial shown in the previous year's Super Bowl. The acquisition was completed on January 31, 2017. In 2016, entertainer Justin Timberlake invested in Bai and became the brand’s “chief flavor officer.” On November 22, 2016, it was announced that Dr Pepper Snapple Bottling Group had made a cash purchase of Bai Brands for $1.7 billion. īy 2015, Bai was named one of “America’s Most Promising Companies” by Forbes. In 2015, it launched a brand of bottled water called Bai Antiwater. Its flagship product is Bai Antioxidant Infusions. The company offers a line of low-calorie soft drinks (including sodas, bottled water, iced tea, and non-carbonated fruit-flavored drinks) sweetened with erythritol and rebaudioside A ( stevia leaf extract), ascorbic acid, and extract from coffea fruit harvested in Indonesia its flavors typically are identified by the name of an exotic locale along with the natural fruit flavor used. Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean - and decided to use it to create a new brand of beverages. Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey, by entrepreneur Ben Weiss. ![]()
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